Marketing that
moves
your business.
Freelance marketer specialising in AI strategy, content, and growth for brands, e-commerce, and digital products.
Freelance marketer specialising in AI strategy, content, and growth for brands, e-commerce, and digital products.
Roseline Lemoine · AI Marketer
I am an AI-fluent international marketing consultant for ambitious start-ups, e-commerce brands, and growing businesses that want to move faster, think sharper, and build brands with real momentum. I combine brand strategy, content marketing, social media, and digital campaigns with a practical command of AI strategy and tools.
I help businesses use AI where it creates genuine value: research, audience insight, positioning, content production, campaign planning, analysis, and decision-making. The goal is not AI for its own sake, but smarter marketing systems that improve speed, quality, and consistency. By implementing strategic direction and structured execution, I bring the capability of a modern marketing team into a smart and focused partnership, across English, Dutch, and Italian.
Over the past decade, I have developed brands, communities, and campaigns across the cycling, outdoor, and lifestyle sectors. My approach starts with people: what they value, what earns their attention, and what motivates them to act. Based in Varese, Italy, I work with businesses across Europe.
Turn your brand into a market presence that drives results. From go-to-market strategy and brand positioning to multi-channel campaign execution and performance marketing — I help businesses grow visibility, generate leads, and convert audiences into customers by creating clear and impactful roadmaps and playbooks.
Build brand authority and attract the right audience through content that ranks, resonates, and converts. From SEO content strategy and multilingual copywriting to social media management and email campaigns — I create content systems that work across channels and markets with communication architecture that engages.
Grow a loyal audience and increase customer lifetime value. I design CRM and lifecycle marketing programs, ambassador and influencer strategies, and email automation workflows that improve retention, deepen engagement, and turn your community into returning customers. With clear analytics and loyalty programs that match your brand we find the gaps and reduce churn on promising customers.
Meta Ads
Google Analytics 4
n8n
Claude
NotebookLM
Perplexity
ChatGPT
Canva
Mailchimp
Zapier
Notion
Sprout Social
Semrush
Nano Banana
Miro
Salesforce
Microsoft Dynamics
ShopifyTake my free 10-question AI Marketing Diagnostic — a 5-minute audit that shows where your team stands on AI tools, output, and accountability (EU AI Act included). Enter your email and get it straight away.
Here's your diagnostic — thanks, and enjoy.
Download the PDFA selection of projects from recent years. From conversion-focused websites to global community and ambassador programs — I turn positioning and content into growth you can measure.
Reworked positioning, messaging and page structure for Fabio Angelici's freelance web-developer site — sharper hero copy, clearer service framing, and a conversion-first layout with prominent CTAs. Paired with on-page SEO and analytics tracking to turn passive visitors into booked intro calls.
↑ 16% CTR on the primary CTA · 23% lift in conversion rate (CRO) · 30% more organic traffic in first 2 months
Developed and ran a global community engagement strategy for ASSOS — pairing always-on social content with in-person rides through the ASSOS Speed Club (now Collective Thirteen). Grew and activated the community across Strava, Instagram, LinkedIn, Facebook, and TikTok, partnering with distributors, ambassadors, and influencers to deepen loyalty and open new growth markets.
↑ 75% engagement · Strava club 10.8k → 50k (+363%) · Instagram 103k → 136k followers · in <16 months
Developed and ran the Italian ambassador program for Liv Cycling, Giant Group's dedicated women's cycling brand — recruiting riders across road, gravel, MTB, enduro, downhill and triathlon to shape community strategy, create educational and product content, and organize training camps and group rides.
↑ 5–10 ambassadors across 6 disciplines · Instagram grew ~100 → 15k followers · 2 MTB training camps (~25 riders each) · numerous ambassador-led group rides
Schedule your free intro call to share your problem, project or idea.
Book a free callA focused block of senior expertise — an audit, a second opinion, a working session — when you need direction without a long-term commitment.
A defined project with a clear outcome — a launch, a content engine, a CRM build, a positioning overhaul — scoped, timelined, and delivered end to end.
Ongoing strategy and execution as an embedded partner — the momentum of a marketing team without the cost of a full-time hire.
I run marketing as your part-time lead — owning strategy, direction and the roadmap, and steering freelancers or your in-house team toward the number that matters.
Not sure what fits your request?
Book a free callHave a new project in mind or need some help with a current project, idea or campaign? Please reach out and I'll get back to you within 48hrs.
